Persuasion involves authenticity. One needs courage and conviction.
The ability to persuade, i.e. the ability to influence, negotiate and sell is what separates the extraordinary from the ordinary. Dispel any misconceptions that the practice of persuasion is the same as manipulation. Good professionals learn the principles of persuasion, not tactics. Principles are based on a foundation of integrity, while tactics are manipulative.
Myths around success
There is a myth that success requires learning the tricks of the trade. Such myths are only meant to trap ignorant and innocent people. True professionals, those who reach the top of their fields, are not affected by deception and manipulation. This is another principle I mention when conducting seminars: Professionals learn the trade; They leave the tricks to fraudsters and scoundrels.
People like to work with people they like. This is not a matter of whim, but an instinctual reaction deeply ingrained in the human psyche. Persuasion involves authenticity. One needs courage and conviction. Leaders follow their own path.
power of persuasion
The power of persuasion and influence is essential for successful business leadership. Embrace the principles of honesty and leave deceptive strategies to the ignorant. Keep your tricks hidden and carry yourself with the confidence of a true professional.
There is no place for ambiguity in this world of competition. Ninety percent of selling is persuasion, and 10 percent is persuasion. The ability to persuade and influence others is a necessity, not just an option. Use it well and watch as doors open, obstacles fall, and the path to success is directed your way.
(The author is the author of the global best-seller, ‘You Can Win’. He is also a motivational speaker, business consultant and teacher)